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Lake of the Torches Resort Casino Wins Three Prestigious Romero Awards at International Marketing Conference

Lac du Flambeau, Wis. – Lake of the Torches Resort Casino won one Gold and two Silver Romero Awards during the 2018 Casino Marketing & Technology Conference held July 17 – 19 at Caesar’s Palace in Las Vegas. The conference is produced by Casino Journal.

The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the global gaming industry during the previous year. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.

A panel of experts from the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.

Lake of the Torches Resort Casino received the following awards:
Gold Award, Direct Mail Marketing: Jackpot Party & Ultimate Jackpot Party
Silver Award, Direct Mail: Double Free Play
Silver Award, VIP Appreciation: Hawaiian Luau
Honorable Mention, Electronic Marketing: Facebook Promotion
Honorable Mention, Electronic Marketing: Facebook Promotion

Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 15 Gold awards, 18 Silver awards and 37 Honorable Mentions during the past 12 years.

“We are truly honored to once again receive such distinguished honors in the casino marketing industry,” said Director of Marketing Leana Schlecht. “Such continued recognition during the past 12 years reflects the hard work and efforts of our entire team at Lake of the Torches to provide our guests with the most exciting promotions and entertainment that can be enjoyed in Northern Wisconsin.”

Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines, Blackjack, Craps, a high-stakes Bingo Hall seating up to 500 persons, the Eagle’s Nest Restaurant and Woody’s Bar and Grill. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.

More information on upcoming events and promotions at Lake of the Torches is available at www.lakeofthetorches.com.

Contact Information
Leana Schlecht
Director of Marketing
Lake of the Torches Resort Casino
www.lakeofthetorches.com
1-800-25-TORCH