Lake of the Torches Resort Casino received national recognition from its peers in the casino marketing industry, winning one Silver Romero award and four honorable mentions during the prestigious 2016 Casino Marketing Conference held July 12 – 14 at the Paris Resort in Las Vegas. The conference is produced by Casino Journal.
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the gaming industry in North America and abroad. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
A panel of experts from throughout the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.
Lake of the Torches Resort Casino received the following awards:
- Silver Award, Direct Mail Marketing: Ultimate Jackpot Party
- Honorable Mention, Community Relations: Carry the Torch Fundraiser
- Honorable Mention, Direct Mail: $10,000 Monster Mash Cash
- Honorable Mention, VIP Promotions: Treasures of Cash
- Honorable Mention, Community Relations: Warm Up to Winning
Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 13 Gold awards, 13 Silver awards and 34 honorable mentions during the past nine years.
“Lake of the Torches is very appreciative to receive such honored recognition from its peers in the casino marketing industry,” said Director of Marketing Leana Schlecht. “Our energetic and creative marketing team works very hard throughout the year to provide innovative and fun promotions and events for our guests to enjoy everyday at the Lake.”
Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines, Blackjack, Craps, a high-stakes Bingo Hall seating up to 500 persons, Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
Information on upcoming events and promotions at Lake of the Torches is available at www.lakeofthetorches.com.
Director of Marketing
Lake of the Torches Resort Casino
1-800-25-TORCH, ext. 4016