Lake of the Torches Resort Casino received national recognition from its peers in the casino marketing industry, winning two gold Romero awards and three honorable mentions during the prestigious 2015 Casino Marketing Conference held July 14 – 16 at the Rio Casino in Las Vegas. The conference is co-produced by Raving Consulting and Casino Journal.
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the gaming industry in North America and abroad. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
A panel of experts from throughout the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.
Lake of the Torches Resort Casino received the following awards:
Gold Award, VIP Promotion: Mow Money
Gold Award, VIP Promotion: Caffeinated Cash
Honorable Mention, Electronic Marketing: 3X 4X E-blast
Honorable Mention, Casino Floor Promotion: $550,000 Guaranteed Giveaway
Honorable Mention, Casino Floor Promotion: Race Into Cash
Lake of the Torches Resort Casino has accumulated a total of six diamond awards, 13 gold awards, 12 silver awards and 31 honorable mentions during the past nine years.
“Lake of the Torches is very honored to receive such esteemed recognition from our peers in the casino marketing industry,” said Director of Marketing Leana Schlecht. “Our dynamic marketing team and the rest of the staff at Lake of the Torches work hard everyday to create and execute the most innovative and exciting promotions for our valued guests to enjoy while visiting our property.”
Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines (including a non-smoking area), seven blackjack tables, a three-card poker table and three Texas Hold’Em poker tables along with Roulette and Craps tables, a high-stakes Bingo Hall seating up to 500 persons, the Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodlands Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars.
More information on upcoming events at Lake of the Torches is available at
Director of Marketing
Lake of the Torches Resort Casino
1-800-25-TORCH, ext. 4016