Lake of the Torches Resort Casino Takes Guest Communication to the Next Level With Ivy Smart Concierge Service

Lac du Flambeau, Wis. – Go Moment®, the world’s leading provider of real-time artificial intelligence guest communication solutions for the hospitality and casino industry, today announced Lake of the Torches Resort Casino will be implementing Ivy’s® smartconcierge to elevate guests’ experiences while streamlining hotels’ operations.

Casino properties are always looking for strategies and new ways to deliver frictionless guest service at every touch point. Integrated with the hotel PMS, Ivy is designed to do just that. The innovative smartconcierge solution can answer the most common questions, provide up-to-date information on hotel services, restaurants, and amenities. Guests are even able to text Ivy on the gaming floor while not disrupting their play. By leveraging Ivy as its frontline, hotels have the competitive advantage of speed and convenience. Ivy responds instantly to customized frequently asked questions – in seconds rather than minutes – requiring no phoning or walking down to the front desk, no waiting on hold or in a line. Guests and casino players can connect and engage Ivy to enhance their stay.

“In choosing Ivy, we hope to enhance our guest engagement and connection by introducing a personalized communication method which allows them to find value in interacting with the property,” explains Bill Guelcher, CEO of Lake of the Torches Resort Casino. “Guests are already comfortable with text messaging, and Ivy improves this interaction.  Another reason we selected Ivy is because of her ability to check in on guests mid-stay, allowing our employees to be proactive.”

Lake of the Torches is situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods. The property has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines, Blackjack, Craps, a high-stakes Bingo Hall, Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.

“We’re thrilled Lake of the Torches Resort Casino has welcomed Ivy to their team,” adds Singh. “By implementing Ivy, the property has gained the capacity to take on hundreds of guest requests quickly and effectively, which ultimately improves the guest experience, opens up more revenue opportunities and puts Lake of the Torches ahead of their competition.”

To learn more about Ivy and Go Moment, visit