Lac du Flambeau, Wis. – Lake of the Torches Resort Casino won a Silver Romero award and four honorable mentions during the 2019 Casino Marketing & Technology Conference held July 23 – 25 at Caesar’s Palace in Las Vegas. The conference was produced by Casino Journal.
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the global gaming industry during the previous year. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
A panel of experts from the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.
Lake of the Torches Resort Casino received the following awards:
Silver Award, VIP Promotion: Willy Wonka Appreciation Party
Honorable Mention, Direct Marketing: Jackpot Party
Honorable Mention, Direct Marketing: Ultimate Jackpot Party
Honorable Mention, Direct Marketing: VIP Winter Dance Party
Honorable Mention, Online Marketing and Social Media: Boogie & the Yo -Yoz
Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 15 Gold awards, 19 Silver awards and 40 Honorable Mentions during the past 13 years.
“Winning this distinguished recognition acknowledges the hard work and creative energy of our dynamic team here at Lake of the Torches who strives every day to provide our guests the most exciting and entertaining casino promotions in Wisconsin,” said Director of Marketing Leana Schlecht.
Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines, Blackjack, Craps, a high-stakes Bingo Hall, Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
More information on upcoming events and promotions at Lake of the Torches is available at www.lakeofthetorches.com.
Director of Marketing
Lake of the Torches Resort Casino