Lake of the Torches Resort Casino won twice as many prestigious Romero Awards than any other small to mid-size gaming property during the 2017 Casino Marketing Conference held July 18 – 20 at Bally’s Las Vegas. The conference is produced by Casino Journal.
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the global gaming industry. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
A panel of experts from throughout the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.
Lake of the Torches Resort Casino received the following awards:
- Gold Award, VIP Promotion: Galaxies of Cash
- Silver Award, Casino Floor Promotion: New Year’s Eve Cash
- Silver Award, Electronic Marketing: January Hotel E-blast
- Silver Award, Electronic Marketing: Bonus Free Play E-blast
- Honorable Mention, Community Relations: Carry the Torch Fundraiser
Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 14 Gold awards, 16 Silver awards and 35 Honorable Mentions during the past 10 years.
“Lake of the Torches and its associates are very humbled to receive such prestigious recognition from our peers in the world of casino marketing,” said Director of Marketing Leana Schlecht. “Our marketing department works diligently every day to ensure that our guests enjoy cutting edge promotions, and receive world-class electronic and digital marketing.”
Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines, Blackjack, Craps, a high-stakes Bingo Hall seating up to 500 persons, the Eagle’s Nest Restaurant and Woody’s Bar and Grill. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
More information on upcoming events and promotions at Lake of the Torches is available at www.lakeofthetorches.com.
Director of Marketing
Lake of the Torches Resort Casino