Lakes of the Torches Resort Casino Earns Record-breaking Recognition at National Casino Marketing Conference

Lake of the Torches Resort Casino received nine Romero recognitions, including the highly coveted Diamond Award, one Gold Award, one Silver Award and six Honorable Mentions, during the 2013 Casino Marketing Conference held July 23 – 25 at the Paris Resort in Las Vegas. The conference is co-produced by Raving Consulting and BNP Media.

The Romero Awards honor the most significant achievements in casino marketing and promotions in the gaming industry in North America and abroad during the previous year. The awards are given to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.

“The Romero Awards are a very prestigious recognition of the best innovations in casino marketing and we are once again honored to receive such praise from our peers in the gaming industry,” said Lake of the Torches Chief Executive Officer Bill Guelcher. “I congratulate our entire team at Lake of the Torches Resort Casino for their hard work and dedication in planning and executing innovative promotions that enhance our guests experience here at Lake of the Torches Resort Casino.”

Romero Award winners are selected by a panel of expert judges which is chaired by John Romero. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino’s customers and to the community.

Lake of the Torches Resort Casino received the following awards:

-Diamond Award, Direct Mail Marketing: Bingo Appreciation Day
-Gold Award, VIP Promotion: Grand Slam VIP Appreciation
-Silver Award, Electronic Marketing: Mayan Calendar Free Play E-mail Blast
-Honorable Mention, Casino Floor Promotion: 12-12-12 Giveaway
-Honorable Mention, Casino Floor Promotion: Race Into Winning
-Honorable Mention, Community Relations: Warm Up to Winning
-Honorable Mention, Community Relations: Carry the Torch Classic
-Honorable Mention, Direct Mail Marketing: Spring Break Bonus
-Honorable Mention, Electronic Marketing: Fat Tuesday E-mail Blast

Lake of the Torches Resort Casino has accumulated six diamond awards, 11 gold awards, 11 silver awards and 24 honorable mentions for the promotions the casino produced and executed in the past eight years.
“It’s such a special honor to receive these Romero awards, especially the Diamond award which is highly regarded in casino marketing,” said Director of Marketing Leana Schlecht. “Our team works hard every day to create and deliver the most exciting and interactive promotions for our guests to enjoy here at Lake of the Torches Resort Casino.”

Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its

Ojibwe culture and heritage. The casino has over 800 slot machines (including a non-smoking area), seven blackjack tables, a three-card poker table and three Texas Hold’Em poker tables along with Roulette and Craps tables, a high-stakes Bingo Hall seating up to 500 persons, the Woody’s Bar and Grill and the Eagle’s Nest Restaurant. The hotel has 101 well-appointed rooms, the Dancing Waters Lounge and the Woodlands Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars.

More information on upcoming events at Lake of the Torches is available at

Contact Information
Leana Schlecht
Director of Marketing
Lake of the Torches Resort Casino
1-800-25-TORCH, ext. 4016